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Visual reasoning through information design

El razonamiento visual a partir del diseño de información

Mapping Complex Information. Theory and Practice

On the left are three problem figures that are a related series. On the right are three answer figures, one of which is the fourth of this series. Can you induce the remaining answer figure?Visual Induction Problem: On the left are three problem figures that are a related series. On the right are three answer figures, one of which is the fourth of this series. Can you induce the remaining answer figure? (Based on McKim, 1980)

The visual communication of complex or less known topics (e.g. science, medicine, mathematics) in simpler and clearer ways appeals to users and readers’ visual reasoning. Visual reasoning is the process of both analysing information presented in visual form (e.g. pictures, diagrams, drawings) and solving problems based on visual logic combining verbal, mathematical and visual analysis. As with other types of reasoning, McKim (1980) explains that visual reasoning can be deductive: we move from abstract to concrete ideas (e.g. reconstructing an image when a part is missing). Or it can be inductive: we start with concrete visuals or images, and need to figure out the underlying abstract principles or ideas.

We all think visually: e.g. we…

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