Novelty, art, business

Sobre los escritores, la creatividad y la innovación.

The Story's Story

“[T]he most important task in business—the creation of new value—cannot be reduced to a formula and applied by professionals,” as Thiel says in Zero to One, which, if you haven’t read it, you should stop reading this post and go read it instead. Read properly it’s about art as much as business. The most important task in art may also explain why art schools bother us (sample: “Why Writers Love to Hate the M.F.A.?“>): they take what might be successful master-apprentice relationships and make them professional—that is, more like consultants than like artists. Maybe the best consultants are artists, but that’s rare.

There’s more evidence for this: Genre writers often bother literary writers, perhaps because genre writers tend to execute a formula rather than innovate (the word “tend” is key here). If genre writers do come up with a new formula, they tend to iterate on that…

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