No es broma, de verdad es muy difícil entender los letreros de estacionamiento de Los Angeles y EUA, (por no decir todo Estados Unidos) y para que me crean hasta les tomé varias fotos, (abajo) como se darán cuenta es muy complejo y no nos salvó de una multa en nuestro viaje. Entender cuando hay que estacionarse con esta info no es nada fácil así que esta solución hecha por ese diseñador me parece un muy buen ejemplo del diseño de información y el proceso de diseño.
Your car gets towed, and who do you blame? Yourself? God no, you blame that impossibly confusing parking sign. It’s a fair accusation, really. Of all the questionable communication tools our cities use, parking signs are easily among the worst offenders. There are arrows pointing every which way, ambiguous meter instructions and permit requirements. A sign will tell you that you can park until 8 am, then right below it another reading you’ll be towed. It’s easy to imagine that beyond basic tests for legibility, most of these signs have never been vetted by actual drivers.
Like most urban drivers, Nikki Sylianteng was sick of getting tickets. During her time in Los Angeles, the now Brooklyn-based designer paid the city far more than she would’ve liked to. So she began thinking about how she might be able to solve this problem through design. She realized that with just a little more focus on usability, parking signs could actually be useful. “I’m not setting out to change the entire system,” she says. “It’s just something that I thought would help frustrated drivers.”
The downfall of most parking signs is that they have limited real estate to communicate what seems like unlimited conditions and restrictions. Instead of using a text-based design, Sylianteng translated all of the information into a visual explanation that answered two main questions: Can I park here? And for how long? “I just visualized what I construct in my head when I’m reading the sign,” she says.
The sign has undergone multiple iterations, but the most recent features a parking schedule that shows a whole 24 hours for every day of the week. The times you can park are marked by blocks of green, the times you can’t are blocked in a candy-striped red and white. It’s totally stripped down, almost to the point of being confusing itself. But Sylianteng says there’s really no need for the extraneous detailed information we’ve become accustomed to. “Parking signs are trying to communicate very accurately what the rules actually are,” she says. “I’ve never looked at a sign and felt like there was any value in knowing why I couldn’t park. These designs don’t say why, but the ‘what’ is very clear.”
Sylianteng’s design still has a way to go. First, there’s the issue of colorblindness, a factor she’s keenly aware of. The red and green are part of the legacy design from current signs, but she says it’s likely she’d ultimately change the colors to something more universal like blue. Then there’s the fact that urban parking is a far more complex affair than most of us care to know. There’s an entire manual on parking regulations; and Sylianteng’s design does gloss over rules concerning different types of vehicles and space parameters indicating where people can park. She’s working on ways to incorporate all of that without reverting back to the information overload she was trying to avoid in the first place.
Sylianteng has been going around Manhattan and Brooklyn hanging up rogue revamped parking signs. “A friend of mine called it functional graffiti,” she says. She’ll stick a laminated version right below the city-approved version and ask drivers to leave comments. In that way, Sylianteng’s design is still a ways away from being a reality, but so far, she’s gotten pretty good feedback. “One person wrote: ‘The is awesome. The mayor should hire you.’”