El nuevo museo Arte, tecnología y diseño


With the announcement of its Advisory Council and first group of members, NEW INC hopes to demonstrate just what one can expect from “the first museum-led incubator dedicated to art, design, and technology.”

The business world is teeming with tech incubators and co-working spaces geared toward startups, and they’re populated with young entrepreneurs looking to develop the next big blockbuster idea. But what of the creative entrepreneur–those more interested in mashing up art and culture and commerce in the spirit of experimentation? For them, there’s NEW INC. Founded by New York’s New Museum, it’s the first museum-led incubator dedicated to art, design, and technology that intends to fill in that gap between the art and startup worlds by fostering interdisciplinary collaboration.

Since the program was announced in March, NEW INC has been accepting applications and today the organization has revealed the first group of artists and innovators that will take part in the year-long incubator program. Of the first selection of members, NEW INC director Julia Kaganskiy says, “We’re really interested in bringing a diverse range of perspectives together because we think they have a lot to gain by being in dialogue with one another. And I think that’s one of the things that will really drive this program for us: this investigating of new, sustainable business models for creative practice.”

The first group of members are: Sougwen Chung, Cla (Janos Stone, Sheena Matheiken), Adam Harvey, Kunal Gupta, Maxrelax (Drew Lustro, Don Kim, Jesse Chorng, Paul Castellana), Accurat (Giorgia Lupi, Gabriele Rossi), Lisa Park, PARTY (Masashi Kawamura, Qanta Shimizu, Tom Galle), Tristan Perich, Print All Over Me (Jesse Finkelstein, Meredith Finkelstein, Kate Weintraub, Hayley Martell), Sabine Seymour, Paul Soulellis, and Charlie Whitney.

The accepted projects span new platforms for digital to physical manufacturing (Print All Over Me, clā), wearable technology (Sabine Seymour), countersurveillance products (Adam Harvey), software development (Kunal Gupta, Tristan Perich), cutting-edge creative agencies (PARTY, Maxrelax), information design (Accurat, Paul Soulellis), as well as installation and performance art (Sougwen Chung, Charlie Whitney, Lisa Park). Adds Kaganskiy: “We were looking for people who were bringing an experimental approach to utilizing technology for the purposes of art, design, and creative services. The way we’re conceiving this is to be about bringing different tribes and organisms to coexist as a whole.”

As a cultural institution, the New Museum has been known for supporting new art and new ideas, challenging assumptions and rethinking the role of what a museum is, according to Kaganskiy. So when the museum purchased the adjoining building in 2008, it put in motion the beginnings of this cross-disciplinary, art-led incubator.

Julia KaganskiyPhoto by Alexander Porter

“The New Museum had been thinking about how to use the space and extend this idea of pushing boundaries,” says Kaganskiy. “They had been thinking about experimenting with a new model, one that mixes art with the practices of some of the neighboring co-working incubator spaces that we saw springing up around us. We wanted to create a space that would foster work that’s at the intersection of art, design, and technology and that would be more experimental. It’s about creative inquiry as opposed to being the next Facebook.”

NEW INC is circled.

There will be 40 full-time and 40 part-time members of the NEW INC incubator all of whom will have access to the space, shared resources, and professional development programming, as well as access to a network of members and advisors. The NEW INC advisory council, which was also announced today, includes:


Proyector de experiencias

Proyector de experiencias Experience projector Experience Design lecture 2011This project was accompanied by 3M Germany First and foremost, micro projectors are only a technology. Of course, they are convenient, practical and maybe stylish. But whatever a company says, they do not address our emotions and needs. In our lecture were confronted to start with a predefined technology. […]

Creativity and the Agile Mind

Reach | Summer 2013

Creativity and the Agile Mind

How they work, how to make them work better
By Susan Perry

A small boy wearing large goggles wearing a metal colander as a hat with screws and wires coming out of it. He has a notebook and pen and is sitting next to a scientific measuring device.Most of us would like to be more creative. We may wish we could write, or draw, or play a musical instrument better. Or invent a new bestselling product, like a blockbuster toy or an app for a smartphone.

But even those of us who do not aspire to become another Toni Morrison or Steve Jobs may wish to bring more imagination and originality to our everyday activities, from cooking to gardening to remodeling the house.

Or we’d just like to be better at problem solving, both on the job and in the home.

For centuries, philosophers and scientists have been trying to understand the creative mind. Why do some people appear more creative than others? What internal and external factors influence creativity? How can individual creativity be cultivated and developed?

In her lab at the University of Minnesota, cognitive neuroscientist Wilma Koutstaal, Ph.D., has been exploring these and other fascinating questions about the human mind’s capacity to innovate. That research has led her to develop a unique framework to describe what she refers to as agility of mind or agile thinking.

Portrait: Wilma KoutsaalPsychologist Wilma Koutstaal is developing step-by-step thinking procedures that can help us enhance creativity and solve problems.
Jonathan Binks

In simplest terms, Koutstaal defines the agile mind as one that moves nimbly back and forth between specific and abstract thoughts and between automatic (intuitive) and controlled thinking processes. And it does this under the continuous influence of emotion, action, motivation, and environmental cues.

Agile thinking is not the same as creativity. It’s a much broader concept. But creativity does require an agile mind.

Koutstaal has given her framework for the agile mind a distinctive acronym: iCASA, which stands for integrated Controlled-Automatic, Specific-Abstract. Drawing on evidence from neuropsychology, developmental psychology, social psychology, and other related disciplines, as well as on insights from the arts and literature, the iCASA framework offers a more encompassing and nuanced theory about adaptive thinking than the standard two-system model of cognition that divides thinking into “intuitive” and “rational” categories.

“We–and our minds, brains, environments–are much more improvisational than we recognize,” says Koutstaal, “and we should learn and develop habits of thinking and acting that enable us to best capitalize on this to optimize creativity and innovation.”
Last year, Koutstaal published a massive book on her research, aptly titled The Agile Mind(Oxford University Press). It received wide praise from other scholars–and won the American Psychological Association’s prestigious 2012 William James Book Award, which honors exceptional books that bring a unique and interdisciplinary approach to the field of psychology.

Detailed vs. abstract

For Koutstaal to win an award named after William James, the Father of American Philosophy, seems more than fitting, for his writings were a major early influence on her research. Of particular interest to Koutstaal were James’s observations on the importance of finding the appropriate level of detail and abstraction in thinking.

James emphasized the human need for abstract concepts, such as truth, knowledge, happiness, and reality. Such concepts, he wrote in his 1911 treatise, The Meaning of Truth, enable us to travel “with a hop, skip and jump over the surface of life at a vastly rapider rate than if we merely waded through the thickness of the particulars.”

Yet, while not getting bogged down in particulars is important, so, warned James, is the opposite: not taking a concept so far out of its context (the experiences from which it emerged) that it loses its original meaning. James dubbed this problem “vicious abstractionism.”

Koutstaal has focused much of her research on exploring the question of how and why the mind maneuvers through different levels of abstraction and detail.

“There are problems that arise from being overly abstract,” she notes. “This could include being overly global and not sufficiently related to the local circumstances. We see this in chronic worry, for example, where rumination takes over, and there are negative flights of fancy. Or we may see it in theater or sports, where sometimes one worries too much about the overall broad implications of the performance rather than focusing more closely on the performance itself.”

On the other hand, over-focusing on specifics is also problematic. “Then things can become fragmented, and we fail to see the big picture,” she explains. “We can become too literal and fail to see the relations among things and events. When this happens we may fail to benefit from our past experiences because we cannot see how something that we did that was similar might be useful in our current context.”

Koutstaal’s laboratory research has revealed just how important it is to the creative process to be able to move flexibly between levels of abstraction and specificity. In one experiment, published in 2010 in the journal Psychology and Aging, 72 adult volunteers were shown pictures of objects and then later asked to remember whether each picture had been presented to them in a specific or an abstract way. (For example, did they remember a picture of an old sofa as “a sofa” or as “old”?)

The volunteers’ accuracy in performing this task was measured. Then they were given a standard on-the-spot problem-solving test. Those who had exhibited the greatest ability to shift in their memories between levels of abstraction and detail also tended to be the ones who were most successful at problem solving.

These findings suggest, says Koutstaal, “that flexibility of thinking depends on our ability to encode, recall, and use information at differing levels of abstraction.” She is currently extending this research to develop detailed, step-by-step thinking procedures that individuals might use to enhance their creativity and on-the-spot problem solving.

Controlled vs. automatic

For a mind to be agile, therefore, it must slide effortlessly between abstraction and detail, finding the appropriate level at the moment when it is most helpful. But this aspect of agile thinking pertains only to the content of thought. Agile thinking also requires that the processes by which thought occurs be fluid, says Koutstaal.

In other words, the mind must move smoothly back and forth through levels of controlled (highly deliberate) and automatic (intuitive) thinking.

And that can be difficult. “Sometimes we try too hard, when really what we need to do is let up,” says Koutstaal. Or, conversely, she adds, we sometimes let our minds “drift” for too long, when bringing more deliberation to our thoughts would be more advantageous.

Creativity, or “improvisation,” says Koutstaal, “is about allowing your brain to be more integrative and to pick up on conceptual and physical opportunities that you didn’t ‘know’ were there. But it doesn’t mean that you go completely off course. You will have a goal, but it is how you hold on to the goal that makes all the difference. You hold on to your goal with a permissive or less-tight ‘grip.'”

‘Making’ and ‘finding’

Another central element of Koutstaal’s iCASA framework is the idea of “making and finding,” which, she points out, comes directly from the art world.

“‘Making’ is mostly about our abstract goals and plans and what we overall hope or expect to accomplish,” she explains. “‘Finding’ is what our initial attempts at making produce or accomplish in the world. In finding, we look at what we have done or accomplished and then modify our goals or process.”

Or, as Pablo Picasso once said: “You don’t make art, you find it.”

The human mind is constantly engaged in this perception-action cycle. You perceive (“find”) your environment one way, and then you take some kind of action based on that perception. That action alters your environment, which in turn alters your perception of it. So you act again, based on your new perception. And so on.

Throughout this cycle, the content of your thoughts alternates between specific and abstract, and the way you think swings back and forth between automatic and controlled. The more smoothly and appropriately you make these shifts in content and processing, the more agile your mind–and the more creative you are likely to be.

Obvious examples of the making-finding creative process can be seen in the sculptor who constantly readjusts her vision for a granite statue based on how the stone responds to her chisel, or in the jazz pianist who improvises based on the musical responses of the other musicians with whom he’s performing.

But examples can also be found in less obvious places, such as a hospital operating room. A surgeon is in a perception-action cycle as she takes out an appendix, for example. She may begin the operation in “automatic mode” (most appendectomies are routine and the surgeon may have done hundreds of them in her career), but should something unexpected occurs–the appendix is found to have ruptured, for example–then she responds with more focus (control) as she works on solving the new medical problem she has “found.”

Understanding the perception-action cycle helps get us past the idea that cognition is either intuitive or deliberative, explains Koutstaal. “It’s much more fluid and dynamic than that,” she says.

It’s also why innovative people start working and problem-solving without waiting for their creative muse. “Steve Jobs once sent an email to someone that had just one word–‘Go!”–in it,” says Koutstaal. “At some point, you just have to go. You can’t wait for inspiration. The inspiration comes in the making.”

Outside influences

Many factors, including memory, experience, mood, and sensory cues from the immediate environment, affect where on the continuums of control and specificity our thoughts are at any given moment.

Imagine, explains Koutstaal, being asked to come up with creative alternative uses for a simple common object–say, a penny coin. You are likely to draw on your memory first. You may remember something unconventional that you once did with a similar coin, such as using it as an impromptu screwdriver or as a steadying wedge under a wobbly table leg. Or you may remember observing or reading about somebody else using a penny in a memorable way, such as to check the tread wear on automobile tires.

Through persistence, however, and by studying and interacting with the physical properties of the coin, you may soon generate other ideas, ones that don’t come from your own memories. By banging the penny on a table, you may envision using it as a miniature gavel. Or by rolling the coin on its edge, you may imagine using it to scratch messages into soft surfaces.

“In other words,” says Koutstaal, “the processes of thinking about novel uses involve [more than] concepts, but also what you perceive and how you imagine yourself physically interacting with an object in the world.”

Scientists have long used such alternative-use tasks as a way of measuring and assessing creativity. But research in Koutstaal’s lab and elsewhere has demonstrated that just by engaging in such tasks, people can develop more flexible thinking.

In one experiment, published in the British Journal of Psychology in 2009, Koutstaal and her colleagues randomly assigned 160 undergraduate volunteers to one of three groups. One group was asked to spend 10 minutes generating non-conventional uses for several different objects, such as a chair and a pencil. Another group was given the same amount of time to do a word-association task (writing down the first word that comes to mind in response to a list of words). The third group was assigned neither of these tasks.

All the students were then asked to perform two different problem-solving tasks within a set period of time. One of these tasks was a series of six “insight” problems that require people to think outside the box or to creatively restructure the problems in order to solve them. The other task was a series of wordless paper-and-pencil tasks designed to assess people’s ability to do on-the-spot visual-spatial reasoning (such as selecting which of five abstract shapes do not belong with the others).

Half of the students from each group were given the insight problems first; the others were given the visual-spatial reasoning problems first.

The results showed that the volunteers in the alternate-use task group solved significantly more of both of types of problem-solving tasks within the given timeframe than did those in the other two groups.

“Simply doing the task for as little as 10 minutes increased insight problem solving and novel on-the-spot visual-spatial relational reasoning,” says Koutstaal, noting that these findings have since been replicated in her lab and elsewhere.

‘Life is improvisation’

Is everybody creative? Yes, says Koutstaal. “The fact that we use language suggests so. We rarely use the same sentence twice.”

We have to be creative in order to successfully navigate our environment, she says. “The world is always different than it was before, so we’re always adjusting or inferring what we need to do in the current circumstances.”

Having an agile mind, therefore, is essential to the creative process, whether we’re writing the Great American Novel or creating a software program or launching a company. With an agile mind we can pay attention to details when it’s important to do so, but then pull back and consider the bigger picture when necessary. We can control our thought processes when deliberation is needed, but then relinquish that control and “go with the flow” at other times.

People who seem particularly creative are often individuals who have developed optimal agile-thinking habits or who have a deep understanding of their own creative processes, says Koutstaal. “They may be doing something that works particularly well for them,” she explains.

Fortunately, the rest of us can develop those habits, too. And understanding the underlying framework of the agile mind will help. “Most of life is improvisation,” says Koutstaal. “We always have ideas coming in and out of awareness. But some ideas might be beneath awareness. We need to access those ideas and hold on to them when we need to.”

Susan Perry covers consumer health for MinnPost. She has written several health-related books and her articles have appeared in a wide variety of publications. She is a former writer/editor for Time-Life Books and former editor of Nutrition Action Healthletter, published by the Center for Science in the Public Interest.

Will Burtin’s Legacy to Information Design

Muy interesante artículo sobre las competencias del diseñador de información y su liga con la ciencia.

Mapping Complex Information. Theory and Practice

133-burtinWork Selection of Burtin’s work. Left to right: Cover design for Fortune magazine (1947) / Diagram comparing “the impacts of Penicillin, Streptomycin and Neomycin on a range of bacteria designed for Scope magazine” (1951) / Page from a gunnery manual re-published in Graphis (1948); lines were added to “show paths taken by trainees’ eyes” (Remington and Fripp, 2007)

Many has been written about the legacy of John Snow, Charles Minard, William Playfair, Jacques Bertin, Otto Neurath, and even Ladislav Sutnar to information design, but comparatively very little has been said about the work of Will Burtin. He was a German-born designer who emigrated to the United States just before the beginning of the second World War. His catalogue and print design, and 3D models and exhibitions are foundational contributions to information design, while his rationale and way of making sense of problems have greatly influenced how…

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