NYC Goes Three Ways
By summer 2010, the expansion of bike lanes exposed a clash of long-standing bad habits — such as pedestrians jaywalking, cyclists running red lights, and motorists plowing through crosswalks. The old habits exacerbate attempts to expand ways to use our streets; existing disfunction makes change more difficult.
My master’s thesis project at SVA focused on one intersection as a case study. The video aims to show our interconnected role in improving the safety and usability of our streets. The campaign is named ‘3-Way Street’ and is made up of a poster series, a video and website.
The website is still under construction while a possible partner is found.
Music: “Peter Gunn” by Art of Noise featuring Duane Eddy, won a Grammy for Best Rock Instrumental of 1986. Available on iTunes.